The UK’s first street food cheese wheel · So Wrong It's Nom

by
Annem Hobson

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The UK’s first street food cheese wheel
Sun 5th Mar

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The Cheese Advent Calendar is back for 2022! 🙌🏽 Ever since I made the yellow cardboard prototype in 2015, this idea has continued to grow. I never thought this would happen, and if I'm honest: I didn't set out for it to become as big as it has! Did you know, as of last year - 1.3 million calendars have been sold around the world? That's nuts and still hasn't really sunk in. Thank you especially to those of you that have stuck around since the very beginning of this journey. I vividly remember scrambling around trying to figure out the best way to go about making this calendar and you all kept me going! Thank you for being so kind and supportive. ♥️

More details on stockists and countries to follow very soon.

Cheeseadventcalendar.com for more!

#cheeseadventcalendar
#cheesemas
#cheesenotchoc

There was cake. There was cheese. There was sun. T

There was cake. There was cheese. There was sun. There were friends. Hi, birthday weekend. Thank you @prestigepatiss

Lunch today, courtesy of @wildescheese. Soft, almo

Lunch today, courtesy of @wildescheese. Soft, almost fluffy cream cheese surrounded in garlic and chilli flakes - slathered on top of crackers. Perfection 😍

Valentine's, Galentine's or just a day for some se

Valentine's, Galentine's or just a day for some self love... here's 5 last minute food gifts to feast on!

1) @crosstown doughnut bites. (nationwide) Featuring Candy Apple, Passion Fruit and Chocolate Hazelnut. The red Candy Apple one was a particular fave...the popping candy was a winner!

2) @prestigepatiss are North London based, but pickup a box of their Belgian Chocolate roses. They actually look like real roses!!? 😮

3) @wildescheese (nationwide) have a gorgeous Valentine's box featuring one of my favourite cheeses: their Londonshire. It's soft and runny cheese held together by a white velvety fluffy coat. 😍 Pictured is their special limited edition fresh spreadable cheese with a spicy pepper coating.

4) @paxtonscheese (nationwide) have a couple of gorgeous cheese selections too. My favourite one includes a Baron Bigod Heart. It's similar to Brie de Meaux, is soft, white bloomy – rind cheese with a golden curd and long lasting, earthy and mushroom flavours.

5) @cremelondon cookies. (Nationwide) They are gooey, they are soft, they are indulgent. Cookies don't get much better than theirs and it's all beautifully presented in a gorgeous gift box and bag. 🤤

Happy National Cheese Lovers Day!! I hope it's ful

Happy National Cheese Lovers Day!! I hope it's full to the brim with the good stuff.

👣 @happysocks

It's CHEESEMAS EVE! As we open the last door behin

It's CHEESEMAS EVE! As we open the last door behind the Cheese Advent Calendar I wanted to take a moment to say a huge thank you.

Never in a million years did I think a hand made bright yellow cardboard prototype would turn into a real idea and go on to be sold in over 16 countries.

Back when I came up with the idea in 2015, alternative advent calendars weren't really a 'thing.' Chocolate dominated and I wanted to turn that on its head.

There's absolutely no way I could have done this without the people that supported me over the years as well as the brilliant @ilchestercheese team.

In 2022 we'll be back and I'd love to hear your feedback! If you have a spare 5 mins, I've popped a link in my biog where you can fill out a survey (and submit cheese jokes for a chance to be featured!) If you loved it, want to see changes, or want to tell me your suggestions - please let me know

Your feedback means the world and I spend a lot of time reading it... It's valued ❤️

I hope you have the most wonderful Cheesemas day.

Sending love,
Annem

Replace lyrics with CHEESEMAS because it's the FIR

Replace lyrics with CHEESEMAS because it's the FIRST DAY OF THE CHEESE ADVENT CALENDAR, FRIENDS! 🥳🧀

I'd love to see how you're all opening and eating yours. Thanks for the videos and tags.

This is such a special time of the year for me. So much hard work went into making this idea come to life, so to see you all reacting to it and loving the calendar is the most wonderful feeling in the world.

Thank you from the bottom of my cheesy heart for supporting the idea from handmade cardboard prototype to the real deal on shelf.

Sending love,
Annem 🧀❤️

#cheeseadventcalendar #cheesenotchoc #cheeselover

Last chance to get your Cheese Advent Calendar! 😍🧀 I can't believe Cheesemas has come around so fast!

Meet the little cheesy robots that helped us create the calendars. 👀 It's hypnotising watching them at work and seeing how the magic happens.

Incredible to see it go from this, to something you pick up in stores. I'm loving seeing the photos you're sending in! ❤️

Did you know the Cheese Advent Calendars' are lovi

Did you know the Cheese Advent Calendars' are lovingly hand packed?

I love visiting the @ilchestercheese team to see where the magic happens.

There are so many people involved in making the Cheesemas dream come true. Grateful for every single one of them, and all of you. 🧀♥️

If you haven't got your hands on one get, go-go-go!

It's available in stores now.

Let me know if you get your hands on one and share it via IG stories! It's in so many countries this year that I can't visit, so seeing photos of it out on shelf warms my heart. 😍

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